DWDK
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DWDK : Driving While Distracted Kills
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Driving While Distracted Kills
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What's the deal with DWDK?
 
Well over 5,000 people are killed every year due to distracted driving.  On top of that, approximately 448,000 injuries resulted from distracted driving crashes in 2009. Those statistics are likely very low since many distractions go undocumented or overlooked if DUI comes into play.

DWDK is a subtle, viral & organic, motorist awareness campaign about the dangers of distracted driving.  It is carried out for the people and by the people that are at risk everyday of losing their lives due to the negligence and/or recklessness of distracted drivers.
 
 

Our concept is simple.  People notice things out of the ordinary (things like codes).  If people start seeing DWDK everywhere, with no immediate meaning to apply to it, they might get curious.  So curious in fact, they may ask a friend what the heck it's all about.  They may Google the heck out of it and come to this website.  Either way, they've been empowered to find the answer or at least spread the message just by asking others.

Even if many don't pay attention, our window stickers also stand as a very effective reminder/warning to pay attention as you're getting into your car as well as while you're driving (it's readable in the rear view mirror) without creating a distraction itself.  We place them all the way to the top or bottom of the rear window to ensure they aren't blocking the driver's view.

And perhaps most important for those concerned with the style of their vehicle, they're very simple, non-distracting, non-tacky design so as to not detract from the look of your your rockin' automobile, yet still noticeable enough to have an effect.

We also have smaller reflective stickers for our motorcyclist supporters out there to slap on their windshield, helmet or top boxes!

Our DWDK window stickers will be available for order on this website soon!

 
15+ Loved Ones Will Die Today Due To Distracted Driving : Pay Attention & Just Drive.
 
 
 
Crash Coalition
Crash Coalition
DWDK is a motorist awareness campaign started by: Crash Coalition Click the logo to visit our charity's website.
Crash Coalition
 
 
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In loving memory of Anita Zaffke.  Killed May 2, 2009 in the "Nail Polish Crash" Crash Coalition (aka Black Nail Brigade) is a 501(c)3 non-profit public charity.
 
© Copyright 2011 • Site Design by Greg Zaffke @ Nebula Media.